Anonymous 01/15/25(Wed)11:46:22 | 38 comments | 17 images
what's the name of this design? how does one achieve the composition and the colors in illustrator? is it even in illustrator since it's made in early 1900s.
Anonymous 01/15/25(Wed)11:46:50 No.459302
Anonymous 01/15/25(Wed)11:50:05 No.459303
>>459302
the contrasts looks very distinct
the contrasts looks very distinct
Anonymous 01/15/25(Wed)12:07:59 No.459304
>>459301
Look up art deco propaganda/advertisements, art nouveau advertivements, and constructivism art and advertisements. You will like it.
>how does one achieve the composition and the colors in illustrator?
Basically you should study these styles, art composition, color theory, etc.
Look up art deco propaganda/advertisements, art nouveau advertivements, and constructivism art and advertisements. You will like it.
>how does one achieve the composition and the colors in illustrator?
Basically you should study these styles, art composition, color theory, etc.
Anonymous 01/15/25(Wed)12:45:13 No.459305
>>459301
Based style, you should make some motivational posters for /pol/ to keep the brethrens spirits strong
Based style, you should make some motivational posters for /pol/ to keep the brethrens spirits strong
Anonymous 01/15/25(Wed)14:01:44 No.459308
>>459303
That type of color saturation, contrast, opacity and general tone is characteristic of gouache paints and illustrations made with them....at the time when hand illustrations were still the norm (photo printing was expensive) and printed media likecmagazones and posters became cheap to mass produce, gouache was to go-to medium because of its speed and adaptability to a wide range of techniques...it can go on thick/opaque like oils or acrylics or be thinned to act like watercolor.
Lots of image editors have gouache filters, but learning how and why it was used is best if you want to get that effect.
That type of color saturation, contrast, opacity and general tone is characteristic of gouache paints and illustrations made with them....at the time when hand illustrations were still the norm (photo printing was expensive) and printed media likecmagazones and posters became cheap to mass produce, gouache was to go-to medium because of its speed and adaptability to a wide range of techniques...it can go on thick/opaque like oils or acrylics or be thinned to act like watercolor.
Lots of image editors have gouache filters, but learning how and why it was used is best if you want to get that effect.
Anonymous 01/15/25(Wed)14:09:02 No.459309
>>459308
Another characteristic of many vintage gouache illustrations was to really emphasize the main subject of the image with heavier opaque application and then use a lighter and more transparent sketch-y application to fill in background detail and color to balance the composition and mimic natural vision.
Another characteristic of many vintage gouache illustrations was to really emphasize the main subject of the image with heavier opaque application and then use a lighter and more transparent sketch-y application to fill in background detail and color to balance the composition and mimic natural vision.
Anonymous 01/15/25(Wed)18:29:32 No.459311
>>459301
FYI, since accuracy is important when researching this kind of thing, they didn't have radar or jets in the early 1900s and the first purpose built USN aircraft carrier was commissioned in 1934.
That's a WW2 era carrier and post WW2/Korean/ Cold War era jet silhouettes ...that poster is from 1947-1958 and almost certainly done by this guy-
https://en.m.wikipedia.org/wiki/Joseph_Binder_(graphic_designer)
Note that he wrote a book called "Color In Advertising"-
>"The book begins with the statement "Colour is the poster-painter's chief means of creating effect." This statement holds true in Binder's own work, as well as his assertion that that color harmony must be a harmony of contrasts if a poster is to hold the viewer’s attention. Binder advises designers to consider color's physical and psychological factors. Citing Newton and Goethe, he suggests that the optical illusion of an afterimage shows that the eye is capable of producing color on its own and this connects to “our innermost human disposition. We need green to free ourselves from red. We need yellow to counterbalance blue.” Regarding the psychological effects of color, Binder forwards the idea that changing the natural colors of objects, if done carefully, can create an element of surprise."
Lots more cool examples of his and others work of that era'
https://www.history.navy.mil/our-collections/art/exhibits/conflicts-and-operations/navy-recruiting-posters-of-the-atomic-age.html
FYI, since accuracy is important when researching this kind of thing, they didn't have radar or jets in the early 1900s and the first purpose built USN aircraft carrier was commissioned in 1934.
That's a WW2 era carrier and post WW2/Korean/ Cold War era jet silhouettes ...that poster is from 1947-1958 and almost certainly done by this guy-
https://en.m.wikipedia.org/wiki/Jos
Note that he wrote a book called "Color In Advertising"-
>"The book begins with the statement "Colour is the poster-painter's chief means of creating effect." This statement holds true in Binder's own work, as well as his assertion that that color harmony must be a harmony of contrasts if a poster is to hold the viewer’s attention. Binder advises designers to consider color's physical and psychological factors. Citing Newton and Goethe, he suggests that the optical illusion of an afterimage shows that the eye is capable of producing color on its own and this connects to “our innermost human disposition. We need green to free ourselves from red. We need yellow to counterbalance blue.” Regarding the psychological effects of color, Binder forwards the idea that changing the natural colors of objects, if done carefully, can create an element of surprise."
Lots more cool examples of his and others work of that era'
https://www.history.navy.mil/our-co
Anonymous 01/15/25(Wed)18:42:24 No.459312
>>459311
More background and examples on Joseph Binder
https://eyeondesign.aiga.org/seminal-designer-joseph-binder-is-proof-that-even-legends-escape-wikipedias-notice/
More background and examples on Joseph Binder
https://eyeondesign.aiga.org/semina
Anonymous 01/16/25(Thu)02:41:54 No.459316
Anonymous 01/16/25(Thu)16:24:51 No.459323
>>459311
is that book available online?
is that book available online?
Anonymous 01/16/25(Thu)16:39:46 No.459324
>>459305
that's why I'm learning
that's why I'm learning
Anonymous 01/16/25(Thu)19:13:43 No.459329
>>459323
I did not find it, but there is this one "Joseph Binder : an artist and a lifestyle : from the Joseph Binder Collection of posters, graphic and fine art, notes, and records"
https://archive.org/details/josephbinderarti0000bind/mode/2up
and there is some pages of the book Colour in Advertisement here:
https://collections.vam.ac.uk/item/O1743728/colour-in-advertising-book/
I did not find it, but there is this one "Joseph Binder : an artist and a lifestyle : from the Joseph Binder Collection of posters, graphic and fine art, notes, and records"
https://archive.org/details/josephb
and there is some pages of the book Colour in Advertisement here:
https://collections.vam.ac.uk/item/
Anonymous 01/16/25(Thu)22:33:08 No.459331
>>459301
Alrighty:
Start with the stencil work
Your going to want to use flat simple vector objects the best and most authentic way is to cut it by hand from an image reference. I was lazy and used brightness contrast to get a 1 layer bitmap.
Next up is an airbrush layer. Your going to want to cut more stencils and use the blur tool on them for the fades in and out. I'd suggest 1 layer of fine detail, one for shadows and lastly one for fills. Again I failed by blurring the whole object, you only need a part of it.
Lastly you can grain merge with a paper texture or use Photoshops in house paper effects.
Alrighty:
Start with the stencil work
Your going to want to use flat simple vector objects the best and most authentic way is to cut it by hand from an image reference. I was lazy and used brightness contrast to get a 1 layer bitmap.
Next up is an airbrush layer. Your going to want to cut more stencils and use the blur tool on them for the fades in and out. I'd suggest 1 layer of fine detail, one for shadows and lastly one for fills. Again I failed by blurring the whole object, you only need a part of it.
Lastly you can grain merge with a paper texture or use Photoshops in house paper effects.
SAGE 01/17/25(Fri)00:31:31 No.459332
>>459329
I found a document at the bottom of this website but not sure how to download it. There's some artwork and instructions
https://www.josephbinderaward.com/joseph-binder
I found a document at the bottom of this website but not sure how to download it. There's some artwork and instructions
https://www.josephbinderaward.com/j
Anonymous 01/17/25(Fri)20:05:10 No.459336
Anonymous 01/18/25(Sat)15:02:40 No.459344
>>459336
Danke fren :DD
Danke fren :DD
Anonymous 01/18/25(Sat)21:02:47 No.459349
Its not that >>459331 is "wrong" or that his techniques aren't valid or useful but the result is clearly not the same, mostly because of using a "stencil" approach...the Binder posters definitely used masks to create certain effects but there's little if any stencil- like keyline like in that anon's example.
Binder's style is a prime example of *posterization*, which is more about reducing the number of colors used within an image...it can be done manually or photographically and is in many cases an inherent effect of the printing process used and how the colors are separated.
To do it digitally, tweaking brightness and contrast and exposure can help to eliminate more subtle gradations and give the feel of reduced color depth, but it's not the same as what you get with a "posterize" filter or adjusting color depth downwards. When done digitally you can get weird banding artifacts so blurs can help reverse that and still keep those colors reduced but not to the point of looking like stencils.
Most gouache effect filters are essentially doing posterization with some saturation change to mimic it's more opaque nature.
Picrel is not identical to the look of Binders posters but as you can see limits the color pallette and simplifies detail the same way without having any stencil-y keyline
Binder's style is a prime example of *posterization*, which is more about reducing the number of colors used within an image...it can be done manually or photographically and is in many cases an inherent effect of the printing process used and how the colors are separated.
To do it digitally, tweaking brightness and contrast and exposure can help to eliminate more subtle gradations and give the feel of reduced color depth, but it's not the same as what you get with a "posterize" filter or adjusting color depth downwards. When done digitally you can get weird banding artifacts so blurs can help reverse that and still keep those colors reduced but not to the point of looking like stencils.
Most gouache effect filters are essentially doing posterization with some saturation change to mimic it's more opaque nature.
Picrel is not identical to the look of Binders posters but as you can see limits the color pallette and simplifies detail the same way without having any stencil-y keyline
Anonymous 01/18/25(Sat)21:12:05 No.459350
>>459349
Another example of a photo image posterized using multiple passes through a gouache filter interspersed with tweaks to saturation and brightness/contrast used to wash out and blur color details.
Again, not saying its *the* way to do it and its also a quick/lazy effort...its just for comparison with the other method suggested and the original pics.
Another example of a photo image posterized using multiple passes through a gouache filter interspersed with tweaks to saturation and brightness/contrast used to wash out and blur color details.
Again, not saying its *the* way to do it and its also a quick/lazy effort...its just for comparison with the other method suggested and the original pics.
Anonymous 01/18/25(Sat)21:18:50 No.459351
>>459350
One more...obviously if you are working from photos the original values matter and a lot of the brightness and exposure effects to create bold contrast can be done at that stage...more light and exposure can posterize photos in the camera, and it's actually a problem when you don't want it.
One more...obviously if you are working from photos the original values matter and a lot of the brightness and exposure effects to create bold contrast can be done at that stage...more light and exposure can posterize photos in the camera, and it's actually a problem when you don't want it.
Anonymous 01/18/25(Sat)21:41:36 No.459352
>>459351
Also just to be clear you absolutely can use a dark keyline when creating posterized graphics with reduced color palettes, it's very common especially with screen printing...it's just that they tend to make the image look more cartoon-y than the painterly look of those Binder posters, if that's what you want to emulate.
Also just to be clear you absolutely can use a dark keyline when creating posterized graphics with reduced color palettes, it's very common especially with screen printing...it's just that they tend to make the image look more cartoon-y than the painterly look of those Binder posters, if that's what you want to emulate.
Anonymous 01/18/25(Sat)23:11:36 No.459354
Depends whether you are making them from scratch, trying to reproduce them, or use them as reference images.
So these are simple litho prints, and there's a number of features of them
1. the texture.
This is simple, in illustrator you can just apply the litho texture as an overlay across the whole document. A somewhat better way is to apply it only to printed sections (so not the background).
2. defects
Always a post edit, you just add scratches, blots, blurs as a mask.
3. the trace, which is a simple trace, autotrace can often handle it if you stack objects
4. the fades, which you can add to the object, or as overlays.
So these are simple litho prints, and there's a number of features of them
1. the texture.
This is simple, in illustrator you can just apply the litho texture as an overlay across the whole document. A somewhat better way is to apply it only to printed sections (so not the background).
2. defects
Always a post edit, you just add scratches, blots, blurs as a mask.
3. the trace, which is a simple trace, autotrace can often handle it if you stack objects
4. the fades, which you can add to the object, or as overlays.
Anonymous 01/19/25(Sun)03:24:00 No.459355
>>459324
nta, but i appreciate your efforts.
nta, but i appreciate your efforts.
Anonymous 01/19/25(Sun)06:26:52 No.459357
>>459301
Vectors would be the best way to do it yes. Use one base color for the face then use internal shapes for the shading. You can fade them out with gradient masks.
Vectors would be the best way to do it yes. Use one base color for the face then use internal shapes for the shading. You can fade them out with gradient masks.
Anonymous 01/19/25(Sun)10:01:12 No.459360
>>459357
step by step webm
step by step webm
Anonymous 01/19/25(Sun)12:29:31 No.459364
>>459361
kys troon commie
kys troon commie
Anonymous 01/19/25(Sun)17:26:32 No.459369
>>459360
I don't know how. Just use basic vector techniques. Loads of tutorials on youtube. As someone else mentioned The bottleneck wouldn't be the technique; it would be having the imagination to come up with the themes, characters, and the composition.
I don't know how. Just use basic vector techniques. Loads of tutorials on youtube. As someone else mentioned The bottleneck wouldn't be the technique; it would be having the imagination to come up with the themes, characters, and the composition.
Anonymous 01/19/25(Sun)21:34:22 No.459378
>>459301
they stopped this type of propaganda style in the 80s for no reason
they stopped this type of propaganda style in the 80s for no reason
Anonymous 01/20/25(Mon)07:46:00 No.459384
>>459378
>for no reason
"Thanks to Nagel’s partnership with Mirage Editions and the fine art printer Jeff Wasserman, screenprints of the Nagel woman adorned the walls of many of the era’s bachelor pads, her manicured blankness chiming with the black-and-chrome minimalism of the day....
But, like much things from the ’80s, the Nagel woman soon descended into kitsch. By the end of the decade, every low-rent nail bar and beauty salon featured Nagel-style illustrations on their walls and in their windows, and the look became visual shorthand for tacky mall art."
"Nagel prints flooded the market in the 1980s. Nagel's manager, Karl Bornstein, president of Mirage Editions Inc., continued publication of Nagel's works after his death, including open edition prints and mass-market posters. In addition, in 1991, the FBI discovered and dismantled a counterfeiting ring which flooded the market with forged serigraphs. While this contributed to Nagel's cultural ubiquity—Nagel artwork was in a reported two million homes worldwide—it also served to exploit the brand and ultimately, dramatically lowered its value."
>for no reason
"Thanks to Nagel’s partnership with Mirage Editions and the fine art printer Jeff Wasserman, screenprints of the Nagel woman adorned the walls of many of the era’s bachelor pads, her manicured blankness chiming with the black-and-chrome minimalism of the day....
But, like much things from the ’80s, the Nagel woman soon descended into kitsch. By the end of the decade, every low-rent nail bar and beauty salon featured Nagel-style illustrations on their walls and in their windows, and the look became visual shorthand for tacky mall art."
"Nagel prints flooded the market in the 1980s. Nagel's manager, Karl Bornstein, president of Mirage Editions Inc., continued publication of Nagel's works after his death, including open edition prints and mass-market posters. In addition, in 1991, the FBI discovered and dismantled a counterfeiting ring which flooded the market with forged serigraphs. While this contributed to Nagel's cultural ubiquity—Nagel artwork was in a reported two million homes worldwide—it also served to exploit the brand and ultimately, dramatically lowered its value."
Anonymous 01/20/25(Mon)10:33:59 No.459385
>>459378
Because that is propaganda that looks like propaganda. You guys nowadays have the more impressive, powerful and far-reaching propaganda apparatus and it seems like there is none for the common folk.
Because that is propaganda that looks like propaganda. You guys nowadays have the more impressive, powerful and far-reaching propaganda apparatus and it seems like there is none for the common folk.
Anonymous 01/20/25(Mon)13:39:09 No.459402
>>459361
Anonymous 01/20/25(Mon)13:44:34 No.459403
>>459329
Anywhere to download that first book.
Anywhere to download that first book.
Anonymous 01/20/25(Mon)14:06:30 No.459404
>>459389
Are you comparing political advertisement with propaganda?
Are you comparing political advertisement with propaganda?
Anonymous 01/20/25(Mon)14:06:32 No.459405
>>459403
anna's archive
anna's archive
Anonymous 01/20/25(Mon)14:55:49 No.459406
>>459361
Tesst
Tesst
Anonymous 01/20/25(Mon)16:33:10 No.459408
>>459405
Cheers.
Cheers.
Anonymous 01/21/25(Tue)09:33:51 No.459417
Anonymous 01/22/25(Wed)10:37:33 No.459427
>>459417
Advertisement is showing that image and saying "did you catch the reference? I am the new Obunga, please vote for me". Propaganda is making people in the other side of the world believe USA is "the biggest and oldest democracy of the world". Propaganda is controlling every movie that shows anything with more firepower than a pistol in it. Btw are you old enough to remember that until about 15 years ago anything bad was because of the russians and nowadays they are perceived as based and redpilled by your average boomer neighbout? Do you think it was achieved by showing beautiful pictures in a wall?
Those old army images were made to create a certain zeitgeist with the people, but it is too on the nose and is not that efficient abroad. Army images nowadays serve as advertisements, but the whole government apparatus work to spread their army propaganda abroad and it does work much much better than a couple of beautiful pictures.
Advertisement is showing that image and saying "did you catch the reference? I am the new Obunga, please vote for me". Propaganda is making people in the other side of the world believe USA is "the biggest and oldest democracy of the world". Propaganda is controlling every movie that shows anything with more firepower than a pistol in it. Btw are you old enough to remember that until about 15 years ago anything bad was because of the russians and nowadays they are perceived as based and redpilled by your average boomer neighbout? Do you think it was achieved by showing beautiful pictures in a wall?
Those old army images were made to create a certain zeitgeist with the people, but it is too on the nose and is not that efficient abroad. Army images nowadays serve as advertisements, but the whole government apparatus work to spread their army propaganda abroad and it does work much much better than a couple of beautiful pictures.